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短短一年多的时间,蒙牛的新产品特仑苏除了夺得业界大奖,也取得了不俗的市场业绩。当价格战在奶制品市场愈演愈烈的时候,特仑苏甚至逆风而上,涨价10%。
Just a year or so, Mengniu’s new product, in addition to winning the industry grand prize, also made good market performance. When the price war intensified in the dairy market, the special Lun Su even headwind up 10%.