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2012年农历新年伊始,赵本山的两部电视剧——《乡村爱情小夜曲》与《樱桃》便开始征战全国各大省市的电视剧市场。播出后,这两部剧都取得了骄人的收视率,并牢牢地占领了北方市场。对于南方市场,《乡村爱情》系列历时5年仍无法攻克,然而《樱桃》播出后,虽在北方城市的优势远没有《乡村爱情小夜曲》显著,但是多数南方城市的收视都好于北方城市。这不仅带给我们许多疑问:同样是赵本山投资的作品,为何会有如此大的差距?以北方收视群体为主的电视剧类型应该如何运作才可发开南方市场?本文将以收视数据为依托,试分析电视剧《樱桃》在南方的收视率好于《乡村爱情小夜曲》的原因,望对今后电视剧市场的拓展有所益处。
At the beginning of the Chinese New Year 2012, Zhao’s two TV series, “Village Love Serenade” and “Cherry”, began to run into the drama market in major provinces and cities nationwide. After the broadcast, these two plays have achieved remarkable ratings, and firmly occupied the northern market. For the southern market, “Country Love” series still lasted 5 years can not be overcome, however, “Cherry” broadcast, although the advantage of the northern city is far from “rural love serenade” significant, but most southern cities are better than the ratings in northern cities . This not only brings us a lot of questions: the same is the investment Zhao works, why there is such a big gap? To the north of the viewing group-based TV series should be how to launch the operation of the southern market? This will be based on ratings data, Try to analyze the TV series “Cherry” in the south of the ratings better than the “Love of the Serenades in rural areas,” the reason, hope for future expansion of the TV market benefit.