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微波炉行业无疑是九十年代中国成长最快的家电产品行业之一,其巨大的市场潜力吸引着国内外众多家电巨头。海尔、澳柯玛、小天鹅、荣事达已宣布进军微波炉领域,美国惠而浦,韩国 LG、三星,日本松下、日立等早已抢滩中国市场。而不管东风还是西风,稳坐老大宝座的格兰仕仍是无人可撼动的巨无霸。格兰仕公司前身是一家生产羽绒制品的厂家,1993年开始投产微波炉,在短短四五年的时间内便成为中国微波炉行业的龙头企业。从1993年的试产一万台到1998年的近450万台,再到1999年产销规模600万台,格兰仕的企业规模不断壮大。目前正在筹建1200万台的微波
The microwave oven industry is undoubtedly one of China’s fastest-growing home appliance industry in the 1990s. Its huge market potential has attracted many home appliance giants at home and abroad. Haier, Aucma, Little Swan, and Rongshida have announced their entry into microwave ovens. Whirlpool in the US, South Korea’s LG, Samsung, Panasonic and Hitachi have already seized the Chinese market. Regardless of the east wind or the west wind, Galanz, who sat on the throne of the boss, is still an unassailable giant. The predecessor of Galanz was a manufacturer of down products. Since it started production of microwave ovens in 1993, it has become a leading company in China’s microwave oven industry in just four to five years. From the trial production of 10,000 units in 1993 to nearly 4.5 million units in 1998, and to production and sales of 6 million units in 1999, the scale of Galanz’s business has grown. Currently preparing 12 million microwaves