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随着我国电力事业的迅猛发展,很多地区形成了跨省区域性高电压等级的主网架。电力行业的发展为国民经济发展做出了突出贡献。但是在我国,电力能源紧张仍然是普遍存在的问题,并且已经对人们的生产生活产生了严重影响,进而也限制了电力事业自身的发展。伴随着信息化技术的发展与应用,电力营销体制与以往相比发生了很大的改变,很多电力公司都在致力于建设电力营销信息化平台。可以说,电力营销的信息化平台打破了电力公司的业务壁垒。本文对电力营销信息化的概念做了介绍,分析了电力营销信息化工作的意义,指出了当前电力营销信息化工作中存在的问题,并提出了相应的发展对策。
With the rapid development of China’s electric power industry, a number of regions have formed inter-provincial regional high voltage levels of the main grid. The development of the power industry has made outstanding contributions to the development of the national economy. However, in our country, the shortage of electricity and energy is still a common problem, and it has already had a serious impact on people’s production and life, which in turn has limited the development of the electric power industry itself. With the development and application of information technology, the power marketing system has undergone great changes compared to the past. Many power companies are committed to building an information platform for power marketing. It can be said that the power marketing information platform has broken the power company’s business barriers. This article introduces the concept of power marketing informatization, analyzes the significance of power marketing informationization work, points out current problems in power marketing informationization, and puts forward corresponding development strategies.