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把美术编辑称之为报纸的美容师,确实形象。一张报纸的“仪表”能否给人以美感,与美术编辑的“梳妆打扮”是分不开的。正像人类随着生活水平的提高越来越注重仪表美一样,随着报纸的发展,也越来越讲求版面的形式美了。纵观国内报纸不难看出,《新闻出版报》《楚天周末》等报的报头,新颖别致,有强烈的现代感;《现代人报》《羊城晚报》等南方一些城市报纸的版式,点、线、面的大胆应用,形成了鲜明的个性,而那些装饰性的插图和刊头等,赋予情趣,体现出形式美和时代感。事实说明,一个形式美的报纸,能以它的直观性争得读者的第一视觉、第一印象,给人以审美的愉悦,增强内容的表现力和感染力。
The art editor calls it a newspaper beautician, indeed the image. A newspaper “instrument” can give people a sense of beauty, and art editor’s “dressing up” is inseparable. Just as human beings pay more and more attention to the beauty of instruments as the standard of living rises, more and more people pay attention to the beauty of the layout with the development of newspapers. Throughout the domestic newspapers, it is easy to see that the headlines of newspapers such as “Press and Publication” and “Chutian Weekend” are novel and unique and have a strong sense of modernity. Some newspapers in the cities of the southern part of the country such as “Modern Times” and “Yangcheng Evening News” , Bold application of lines and surfaces, forming a distinctive personality, and those decorative illustrations and masthead, etc., to give fun, to reflect the formal beauty and the sense of the times. Facts show that a beautiful newspaper can win readers’ first visual and first impressions with its intuition and give aesthetic pleasure and enhance the expressiveness and appeal of the content.