中国的图书市场是由许多细分市场构成的 ,作为专业出版社 ,只有找准自己的定位 ,发挥自己的优势 ,在细分市场上做足文章 ,才有可能做大做强。从 80年代中期开始 ,我社在一年春秋两届的广州出口商品交易会上设摊售书 ,进行特定读者群的开发 ,对锁定目标实施营销战略。此举深受外 China’s book market is composed of many market segments. As a professional publishing house, it is possible to become bigger and stronger only by identifying its own position, exerting its own advantages and fulfilling the articles in the market segments. Since the mid-1980s, CCS has set up book sales booklets at the Guangzhou Export Commodities Fair for one year in Spring and Autumn Period to develop a specific audience and implement a marketing strategy on the target. This move is deeply outside