我们在中科院做了一个小课程,本来想请陈年(凡客诚品CEO)与大家分享一下怎么做营销。因为我觉得凡客在营销方面应该算行业里最牛的。没想到陈年一上来,马上就说我今天要讲的不是营销,而是产品。因为当你营销做得很好、产品没做好的时候,只会让你的公司死得更快。相反,当你把产品做得很极致、很好的时候,你的产品本身就是最好的广告、最好的营销。所以他就很深入地讲了一些他们对产品的新理解以及如何把产品做到更极致,让用户的体验也更好。10年前我们做投资,很多创业者一上 We did a small course in the Chinese Academy of Sciences, would have liked to please Chen (Eslite CEO) to share with you how to do marketing. Because I think every guest in marketing should be the most cattle in the industry. Did not expect the old one up, immediately said that I am not talking about marketing today, but the product. Because when you do a good marketing, the product is not done, it will only make your company die faster. On the contrary, when you make the product extremely refined, very good, your product itself is the best advertising, the best marketing. So he talked deeply about some of their new understanding of the product and how to make the product more extreme and give the user a better experience. Ten years ago we made investments, many entrepreneurs come on