什么样的品牌有生命力厂家和顾客一致认同的品牌有生命力,厂家供应的品牌和顾客要的品牌不一致时,生命力就不会长久。商品的竞争人们以为是价格的竞争,事实上,商品的品质不是买家一下子能搞清楚的,它令消费者困惑。有一句名言:“你若想知道梨子的滋味,你就要亲口尝一尝”,但问题是尝一尝谁付钱?是买家还是卖家?中间大有文章。有的产品更麻烦,难道手饰、宝石、路易十八酒也要实践一下。这些商品的品质考核起来非常困难,怎么办?又如耐用消费品洗衣机、彩电等,能多长时间保持初用时的品质?这些困惑就是产生品牌的重要原因。 What kind of brand has vitality Manufacturers and customers agree that the brand has vitality, the brand manufacturers and customers to the brand is inconsistent, vitality will not be long. Commodity competition People think it is price competition, in fact, the quality of goods is not the buyer can find out at once, it is confusing to consumers. There is a famous saying: “If you want to know the taste of pear, you should taste it by yourself.” But the question is whether to pay for it, whether it is a buyer or a seller, and there is a great article in between. Some products even more troubles, do not jewelry, gems, Louis XV wine also practice. The quality of these products is very difficult to assess, how to do? Another example is durable consumer goods washing machines, color TV, etc., how long to maintain the initial use of the quality of these confusion is the important reason for the brand.