当有关“原创缺失”的争辩不经意间充斥于整个广告行业的时候,我们已无意谈论广告创意的文化含义．以及与之而来争论很久的“带着枷锁起舞的问题”,就像质问“宝马为什么不是在中国生产”一样,这样的无谓之战在广告行动者、市场劳动者的眼里,仅仅只是属于泛泛的口水之争而已,它不具备丝毫的实质意义。 We had no intention of talking about the cultural implications of creative advertising when the controversy over “originality loss” inadvertently flooded the entire advertising industry. As well as the “shackled question” that has been arguing for so long, just as the question “why BMW is not producing in China”, such unnecessary war in the eyes of advertisers and market workers belongs only to It does not have the slightest meanings for the general saliva dispute.