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在经济全球化的背景下,随着科技与信息的迅速发展,国际间的跨文化交流日益频繁,我国对外交往、对外开放程度也越来越高。在新的时代背景下,对文化传播规律进行研究和探讨,能够有效地提升我国的文化软实力。本文分析了跨文化传播对我国文化软实力的影响,对于如何提升我国的文化软实力提出了相关建议,旨在促进我国文化的发展。
Under the background of economic globalization, with the rapid development of science and technology and information, international cross-cultural exchanges have become increasingly frequent. China’s foreign relations and opening to the outside world are also getting higher and higher. Under the background of the new era, studying and discussing the law of cultural transmission can effectively enhance our country’s cultural soft power. This paper analyzes the impact of intercultural communication on China’s cultural soft power and puts forward some suggestions on how to enhance our country’s cultural soft power in order to promote the development of Chinese culture.