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本文从微信公众平台的市场营销优势出发,分析其与精准营销之间的联系,并探究企业利用微信公众平台实现精准营销的策略。
This article starts from the marketing advantage of WeChat public platform, analyzes the relationship between it and precision marketing, and explores the strategy of enterprises using the micro-channel public platform to achieve accurate marketing.