一项由全球高管猎头公司史宾沙与万博宣伟公关顾问最新联合进行的最新年度调查显示,全球首席传播官(CCO)在日常工作中越来越多地使用到数字与社交媒体。CCO们表示,与往年相比现在他们正在更多地招蓦数字与社交媒体专家(73%),增进与有影响力的Twitter用户和博主的关系(55%)。*社交媒体传播仍属优先事务91%的CCO预计社交媒体的重要性超过其他传播工作。CCO预计在全球范围内,移动产品(73%)与视频制作(69%)的重要性也会获得最大提升。 A recent annual survey jointly conducted by global executive search firm Spencer and Weber Shandwick PR consultants shows that CCOs increasingly use digital and social media in their daily work. CCOs said they are now stepping up more numbers (73%) of digital and social media professionals than ever before to increase their relationship with influential Twitter users and bloggers (55%). * 91% of CCOs whose social media is still a priority still expect social media to outperform other communication efforts. CCO expects the greatest increase in the importance of mobile products (73%) and video production (69%) worldwide.