随着新媒体业务的不断成长,其中蕴藏的海量信息价值和多样的盈利模式展示出的巨大的社会价值和经济财富,不断冲击传统媒体的传统优势地位。但传统媒介所拥有的权威、专业化的优势并没有丧失。传统媒体应一方面积极投身于新兴媒体的发展潮流中,另一方面努力整合自己已被历史和传统赋予的诸多效能,增强在深刻性、专业性、权 With the continuous growth of new media businesses, the huge social value and economic wealth demonstrated by the vast amounts of information and diversified profit patterns that are contained in it constantly impact the traditional dominant position of traditional media. However, the authority of traditional media and the advantages of specialization have not been lost. On the one hand, traditional media should actively participate in the development trend of emerging media and on the other hand strive to integrate many of the efficiencies that have been given to it by history and tradition and enhance its capability of profoundness, professionalism and power