本文提出交通需求管理的重要理念在于为人们出行提供多元化交通方式。围绕我国城市“禁摩、限摩”、“限制卡车”、“限制微型车”、“限制小客车”等一系列“禁、限”交通管理措施,分析其出台的历史背景、原因以及对目前交通产生的影响,并与国际上一些城市类似问题的解决方法进行对比,思考和探讨其中的经验与教训,以期为我国城市交通需求管理措施的制定提供借鉴。 This paper proposes that the important idea of ​​traffic demand management is to provide diversified modes of transport for people to travel. Around the city of our country, “prohibit the friction, limit friction ”, “limit the truck ”, “limit the mini car ”, “limit the small car ” and a series of “forbidden, limited ” traffic management measures, analysis Its historical background, reasons and impact on the current traffic, and compared with some international cities to solve similar problems, thinking and discussing the experiences and lessons learned, with a view to providing reference for the development of China’s urban traffic demand management measures .