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随着媒介环境的深刻变化,品牌营销已经从以广告为主的信息传播转向以品牌内容为主的内容传播。在此背景下,一方面企业自媒体开始更多地承担起品牌内容传播的重任;一方面,企业自媒体的建设成为新时期企业品牌建设中的重大课题。系统性提升内容创造能力首先强化自媒体的媒体属性,提升新闻的时效性和内容的实效性。在宣传报道上要做到有规划、有策划、有计划。对重大新闻确保自媒体在时间上的首发性和内容
With the profound changes in the media environment, brand marketing has shifted from advertising-based information dissemination to content-based content distribution. In this context, on the one hand, enterprises from the media began to assume more responsibility for the dissemination of brand content; on the one hand, the construction of enterprises from the media has become a major issue in corporate brand building in the new era. Systematically improve the ability to create content First of all, strengthen the self-media media attributes to enhance the timeliness of the news and the effectiveness of the content. In the publicity report to be planned, planned and planned. Mainstreaming news and content from the media in time