本文选择荆楚网这一在新三板挂牌上市的省级国有新闻网站作为研究个案,探讨市场化背景下新闻网站的新闻生产,思考市场化进程中新闻的失衡与再平衡。作者认为,应冲破市场自由主义的教条,破除对西方媒体模式的迷信,发挥我国政府在媒体治理中的独特政治优势,探索中国特色新闻管理制度创新,实现媒介治理的动态平衡。 This article chooses Jing Chu, a provincial-level state-owned news website listed on the New Third Board, as a case study to discuss the news production of news websites under the market-oriented background and to consider the news unbalance and rebalancing in the marketization process. The author believes that we should break the dogma of market liberalism, get rid of the superstition of the Western media model, give play to the unique political advantages of our government in media governance, explore the innovation of the media management system with Chinese characteristics and realize the dynamic balance of media governance.