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飞逝的2014年已被尘封的记忆所存,在忙忙碌碌中,转眼又迎来了新的一年。新年新气象,2015年我读的第一本书,就是《销售与市场》(管理版)新年第1期杂志,从中我感受到了满满的创造和新意。尤其是新开辟的《跨界商学院》栏目,让我深受启发。因为,“品牌跨界”对于2015年意义深远。近年,跨界概念在营销界极为流行:彩电和厨卫,手机与饮料,啤酒与服装,房地产与奢侈品、空调、地板和陶瓷……这些看似毫不相关的产品通过跨界
Fledgling 2014 has been the memory of dusty memories, busy, blink of an eye ushered in the new year. New Year’s New and New Weather, the first book I read in 2015 was the first issue of the New Year’s issue of Sales and Marketing (Management Edition), from which I felt full of creativity and new ideas. In particular, the newly opened “cross-border business school” section, let me deeply inspired. Because, “brand cross-border” for 2015 is far-reaching. In recent years, the concept of cross-border marketing is extremely popular: color TV and kitchen, mobile phones and beverages, beer and clothing, real estate and luxury, air conditioning, flooring and ceramics ... ... seemingly unrelated products that cross the border