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1992年~2012年,香水在亚洲市场的销量递增了76%,很显然这是西方生活方式和传媒的侵袭、降低关税、随意定价获得高收入带来的积极结果。最大的香水市场都建立在受西方思想影响较强、人口众多、购买力旺盛及拥有发达的旅游业城市中。香港和新加坡就是上述情形的完美体现。具有吸引力的免税价格使其市场高度发展。其市场主要受到国际名牌产品的支配,喜欢的香水风格与美国类似。新加坡香水市场稳定而相当缓慢地发展,而香港以靠近中国大陆的地理位置优越性,市场销量在1992年~1996年增长了3倍。泰国也一样,从赚钱的旅游业市场和低的进口关税中获益。香水这个较小的市场正迅速地发展着。
From 1992 to 2012, perfume sales in Asia increased by 76%, apparently this is the invasion of Western lifestyles and the media, lowering tariffs, free pricing, a positive result of high income. The largest perfume market is based on strong influence of Western thought, a large population, strong purchasing power and tourism in developed cities. Hong Kong and Singapore are the perfect examples of this. Attractive duty-free prices make the market highly developed. Its market is mainly dominated by international brand-name products, like perfume style and the United States is similar. Singapore’s fragrance market developed steadily and fairly slowly. However, Hong Kong’s geographical proximity to mainland China increased 3 times from 1992 to 1996. Thailand, too, benefits from the lucrative tourism market and low import tariffs. Perfume, the smaller market is rapidly developing.