一直以来,餐饮是很多创业者青睐的项目,因为餐饮业具有其它项目无法比拟的优势——投资灵活性。创业者可根据自己的资金实力选择小吃、快餐或是大酒楼中餐等。也就是因为“民以食为天”、餐饮投资的灵活性,导致餐饮市场竞争日趋激烈,单纯的产品营销已显得太过单薄。那么,如何打破传统的营销思维模式,让自己的产品在竞争中脱颖而出?一种新的营销理念——“跨界营销”随之而出。目前市场上部分餐饮企业已经逐渐开始借助“跨界”寻求 All along, catering is a favored project for many entrepreneurs because the catering industry has the advantage that other projects cannot match—investment flexibility. Entrepreneurs can choose snacks, fast food or large Chinese restaurants according to their financial strength. It is because of the flexibility of the “food for the people” and the investment in catering, leading to increasingly fierce competition in the food and beverage market, and simple product marketing has become too thin. So, how to break the traditional marketing thinking model, so that their products stand out in the competition? A new marketing concept - “cross-border marketing ” followed. At present, some catering companies in the market have gradually begun to seek “cross-border”