吴应辉教授的新著《汉语国际传播研究理论与方法》即将付梓,我能先睹为快,感到十分荣幸,也十分快慰。应辉教授近年来在汉语国际传播领域的研究志存高远,用功甚勤。更为难得是他在行政管理、理论研究和教学实践方面都取得了令人瞩目的成就,在学界产生了广泛的影响。我相信这一部新著的出版会在学界产生更为深远的影响。汉语国际传播是一个重大课题,也是一个有待于深入研究的课题。随着中国改革开放的窗口不断扩大,中国的社会、经济、政治、文化在世界上的影响力不断增强,来华留学生数量节节攀升,海外孔子学院应运而生。我们都知道,随着全球化时代的到来,国家与国家之间的竞争越来越激烈,这种竞争包括经济实力的竞争、意识形态的竞争、国家政治制度的竞争、军事实 Prof. Wu Yinghui’s new book “Theories and Methods of Chinese Studies in International Communication” is about to come to an end. I feel honored and very pleased to be greeted. Professor Ying Hui’s work in the field of Chinese international communication in recent years is ambitious and hardworking. What is more rare is that he has made remarkable achievements in administration, theoretical research and teaching practice, and has had a wide range of influences in academia. I believe this new book will have a far-reaching impact in the academic world. Chinese international communication is a major issue and also a subject to be studied in depth. As the window of China’s reform and opening up continues to expand, the influence of China’s society, economy, politics and culture in the world is constantly increasing, and the number of foreign students in China is on the rise. Overseas Confucius Institutes have emerged. As we all know, with the advent of the globalization era, the competition between countries and nations is becoming more and more fierce. Such competitions include competition in economic strength, ideological competition, competition in the political system of the country, military reality