现在人们去便利店消费,会发现很多便利店都有专柜在销售各种速食产品,如关东煮、包子、粥、茶叶蛋、豆浆、烤肠……为什么便利店要这么做?原因很简单:一是,这些速食产品的利润要远远高于其他产品;二是它是黏住消费者的利器。世界上最著名的7—11(北京)公司总经理福田达也表示,公司每年都会对全球顾客进行调查,发现超过60%的受访顾客到7—11消费的目的是消费速食产品,而并 Now people go to the convenience store consumption, you will find a lot of convenience stores have counters in the sale of various fast food products, such as oden, buns, porridge, tea eggs, soy milk, sausage ... Why convenience stores to do so? The reason is simple: First, the profitability of these fast-food products is much higher than other products; Second, it is sticky consumer tool. Fu Tian Da, the world’s most famous 7-11 (Beijing) general manager, also said that every year, the company conducts surveys of global customers and finds that over 60% of the respondents’ consumption to 7-11 consumption aims to consume fast food products. and