建立终身运动理念,培养学生良好性格品质,是当代大学体育教学改革的重要目标。同时,在体育教学中,发展学生性格,培养学生创新能力,也一直是广大体育教师所追求的目标。本文从终身运动理念出发,探讨了大学体育教学中对学生良好性格品质的培养策略。 Establishing the concept of lifelong movement and cultivating students’ good character and quality are the important goals of the reform of physical education in contemporary universities. At the same time, in PE teaching, developing students ’character and cultivating students’ innovative ability has also been the goal pursued by the majority of PE teachers. Based on the concept of lifelong sports, this paper discusses the strategies of cultivating students’ good personality in college physical education.