以上个世纪末开始实施的“村村通工程”和“农村电影放映工程”为标志,我国开始探索建立适应市场经济体制的农村广播影视公共服务体系。这是一项开创性的工作,不仅缺乏实践经验,也缺乏理论准备。对十年来我国农村广播影视公共服务进行全面的梳理,总结经验,理清思路, At the end of the last century, the “Village Project” and “Movie Project for Rural Areas” started to be implemented as signs. Our country began to explore the establishment of a public service system for rural radio, film and television to adapt to the market economy. This is a seminal work that lacks practical experience and theoretical preparation. In the past ten years, China’s rural radio and television public service to conduct a comprehensive review, sum up experience, clarify ideas,