被誉为“家电行业最后一块高地”的厨电市场,虽然利润颇为丰厚,但因厨电产品品牌多、企业间竞争激烈等因素而使得厨电企业的边际收益值不断降低。为此,本文首先对长三角地区厨电企业供应链现状进行分析,然后给出相应地优化策略。 Known as the “home appliance industry, the last piece of high ground,” the kitchen appliance market, although the profit is quite generous, but due to many brands of kitchen appliances, fierce competition among enterprises and other factors make the marginal revenue of kitchen electrical enterprises continue to decline. To this end, this paper first analyzes the current situation of the supply chain of kitchen and appliance enterprises in the Yangtze River Delta, and then gives the corresponding optimization strategy.