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什么是大数据?在网络营销中,大数据就是通过不同的方法收集到客户以及潜在客户的信息资料,如客户喜好、联系方式、姓名、消费习惯等。为何会想到使用大数据?以前做SEO、电商推广的时候想的更多的是如何带来更多的流量,但如果你是一个传统型行业,更需要明白客户才是根本,而维护一个老客户的成本与开发一个新客户的成本是完全不对等的,流量旨在开发新客户,固然重要,但是网络营销想要营销,客户关系的维护与管理就更显重
What is big data? In online marketing, big data is collected through different methods to customers and potential customers information, such as customer preferences, contact information, name, spending habits and so on. Why do you think of using big data? In the past to do SEO, e-commerce promotion think more is how to bring more traffic, but if you are a traditional industry, but also need to understand that customers are fundamental, and maintain a The cost of an old customer is totally unequal to the cost of developing a new customer. While it is important for traffic to develop new customers, marketing and customer relationship maintenance and management are even more important.