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在现代商战中。价格战无疑是一个使用得最为频繁的词语。对于价格战自然是有人喜有人忧的。有的对价格战极力推崇因为那可以获得更多的市场分额,有的却对价格战嗤之以鼻、不屑一顾因为那有可能会使自己失去了已有的市场,甚至是一蹶不振。那么价格战究竟是害群之马。还是千里马?价格战究竟是低层次竞争。还是最根本竞争?价格战究竟是常规武器,还是核武器?价格战到底应不应该打,又该如何打呢?被称为“价格屠夫”的格兰仕的经验无疑是值得我们关注的。
In modern business wars. The price war is undoubtedly one of the most frequently used words. For the price war, naturally, some people are happy and some people worry. Some of them highly praised the price war because they could get more market share, while others scorned the price and dismissed it because it might cause them to lose their existing market, or even lose out. So the price war is a black sheep. Or the Maxima? The price war is a low-level competition. What is the most fundamental competition? Is the price war a conventional weapon or a nuclear weapon? Should the price war not be fought and how should we fight it? The experience of Galanz, known as the “price butcher,” is undoubtedly worth our attention.