几年前要是有人问起意大利的著名服装公司,谁都会说“瓦伦蒂诺”、阿尔马尼”、“兰切蒂”、“布里奥尼”。是的,这些公司拥有世界第一流的设计师,产品款式新颖、精巧别致,畅销欧美市场。因此,很少有人会讲出“贝内通”的名字。“贝内通”并不生产名流富豪的高档服装,这方面无法同大名鼎鼎的公司相提并论。可是,“贝内通”从家庭小店到跨国公司的创业道路,正在轰动大西洋两岸。美国报刊对贝内通家族的创业成就惊叹不已,称它为“本世纪意大利创业史上的奇迹”,“意大利最有生财之道的跨国公司”。纺织服装业是意大利的重要出口工业,1987年进出口顺差141.5亿美元。但由于美元贬值和国际市场的激烈竞争,意大利向美国出口的纺织品和服 A few years ago anyone would say “Valentino, Armani,” “Lancechetti,” “Brioni.” Yes, they were among the best in the world if someone asked about a famous Italian clothing company Designer, product novel, sophisticated chic, best-selling European and American markets.So, few people will say “Benetton” name.Benettone does not produce celebrities rich high-end clothing, in this regard can not be the same name However, the venture of “Benetton” from a family store to a multinational corporation is now a sensation on both sides of the Atlantic.The American press is astonished at the success of the Benetton family and calls it “the history of Italian entrepreneurship in this century Miracle ”and“ the most lucrative multinational company in Italy. ”The textile and apparel industry is an important export industry in Italy, with a trade surplus of 14.150 billion U.S. dollars in 1987. However, due to the depreciation of the U.S. dollar and the fierce international competition, Italy exports to the United States Textile kimono