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在国家创建一流大学一流专业的背景下,为了顺应时代发展的要求,也为了满足学生就业的需求,越来越多的高校开始展开特色专业建设工作。本文首先介绍了特色专业建设的含义,其次对我校市场营销特色专业建设中取得的成绩及存在的问题进行描述,最后有针对性的给出特色专业建设的途径和方法。一、特色专业建设的含义特色专业是指各高校在特定办学思想的指导下,结合长期的办学实践,逐步形成的具有自身特点的专业。换而言之,
Under the background of establishing first-class universities in the country, in order to meet the requirements of the development of the times and to meet the needs of students’ employment, more and more colleges and universities are beginning to carry out the construction of specialized professions. This paper first introduces the meaning of specialty construction, and secondly, it describes the achievements and existing problems in the construction of marketing specialties in our school, and finally gives the ways and methods of the construction of characteristic specialty. First, the meaning of the characteristics of professional construction Specialty refers to the various colleges and universities under the guidance of a specific school of thought, combined with long-term school practice, and gradually formed with its own characteristics of the profession. In other words,