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海南旅游品牌的国际化定位,指的是海南的旅游业发展,应该以现已形成的国际性旅游中心为基础,通过优化有本港特色的旅游资源及努力开发国际业务和举办国际旅游会展,以吸引更多的世界各地游客。主要体现在旅游品牌的国际化视角设计、基础设施的国际化水准、国际化融资方式、国际化管理模式等。
The internationalization of Hainan’s tourism brand refers to the development of tourism in Hainan. Based on the existing international tourism center, by optimizing tourism resources with local characteristics and striving to develop international business and organizing international tourism conventions, Attract more tourists from all over the world. Mainly reflected in the international brand perspective of tourism design, international standards of infrastructure, international financing, international management and so on.