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网络购物作为现代生活中越来越频繁的购物方式,为人们的购物行为提供了多样的选择,在人们生活中占据越来越重要的位置。研究生作为高水平人才,在网络购物中发挥着不可或缺的作用,了解研究生的网络购物行为有重要意义。近期,武汉大学社会学系、武汉大学研究生会生活权益部针对武汉大学在校研究生的网络购物行为进行调查研究,旨在了解研究生的网络购物行为及其背后的因素,分析研究生群体进行网络购物的动机,探讨网购对研究生群体的影响。
As the more and more frequent shopping in modern life, online shopping offers a variety of choices for people’s shopping behavior and occupies an increasingly important position in people’s life. As a high-level talented person, graduate students play an indispensable role in online shopping. It is of great importance to understand the online shopping behavior of graduate students. Recently, Wuhan University, Department of Sociology, Wuhan University Graduate Student Life Rights Department for Wuhan University graduate student online shopping behavior research to understand the postgraduate online shopping behavior and the factors behind the analysis of postgraduate groups for online shopping Motivation, to explore the impact of online shopping on graduate groups.