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中国广告业在二十余年的风雨历程中,从蹒跚学步到逐渐成熟,已经成为我国社会经济中一支重要的新兴支柱产业。广告业的快速发展与广告知识密集、人才密集、技术密集的特点有着直接的关系,同时广告又是运用新技术、新设备、新媒体最广泛的行业,因此一直以来无论是在本土公司,还是在大批国际顶尖广告入主大陆后的国际化与本土化的竞争,都是十分激烈的。作为传统媒体的户外广告,随着新型电子技术的高速发展,多变的户外模式和设计以及众多户外公司的资源抢占,已经出现了
China’s advertising industry has become an important emerging pillar industry in China’s social economy in the stormy and stormy course of more than 20 years from toddler to maturity. The rapid development of the advertising industry has a direct relationship with the characteristics of knowledge-intensive advertising, talent-intensive and technology-intensive. Meanwhile, advertising is also the industry that uses new technologies, new equipment and new media. Therefore, it has always been an issue whether in the local companies or After a large number of international top ads into the mainland after the internationalization and localization of competition, are very fierce. As the traditional media of outdoor advertising, with the rapid development of new electronic technology, changing outdoor modes and designs, as well as many outdoor companies to seize resources, has emerged