现代中小学校品牌谋略,就是打造现代中小学校品牌的计谋策略,是现代校长在有效培养知识、品质、能力、行为全面发展的新型公民,不断提高学校品位主导动机推动下,根据客观条件选择与设计的学校品牌行动方案的心理过程。学校品牌,是指公众对某个中小学校组织、理念、工作、产品、服务和文化的认可、信赖与仰慕。是用以识别教育市场产品、服务或中小 Modern primary and secondary school brand strategy is to create a strategic strategy for modern primary and secondary school brands. It is a new type of citizen who effectively develops knowledge, quality, ability, and behavior in all-round development of new citizens. Under the impetus of continuously improving the dominant motivation of school taste, it is selected and designed according to objective conditions. The psychological process of the school brand action program. School brand refers to the public’s recognition, trust, and admiration for a primary and secondary school organization, concept, work, product, service, and culture. It is used to identify education market products, services, or small and medium-sized