尊重创作者、甘愿为其惊艳的作品买单不是简单的观念升级,一定程度上确实受制于社会发展阶段美国《连线》杂志主编克里斯·安德森(Chris Anderson)提出的“长尾理论”已不算新鲜,说的是窄众商品在存储和流通渠道畅通的情况下,仍可占据与热销品相当的市场份额。与之相关的一个问题则是,窄众商品如何在前期就获得传播和营销空间,而不只是被动等待识别。 Respect for creators and willingness to pay for their stunning works is not a simple escalation of the concept and is, to a certain extent, constrained by the stage of social development. The Long Tail Theory put forward by Chris Anderson, chief editor of Wired (USA) It is no longer fresh enough to say that narrow public goods can still occupy a comparable market share with the hot products in the situation where storage and circulation channels are smooth. A related issue is how narrow-bodied commodities have access to communication and marketing space early on, not just passive waiting for recognition.