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4月初,HTC还在内地发布了全新的电商平台,允许消费者就HTCE1等机型的机身后盖、摄像头和内存大小进行定制试图以此走差异化路线。不过,可定制的部分受限很大,且可选择的硬件单一。对此,周永明表示,E1只是一个开始,让消费者互动一下,至于预期不敢奢求,只能说“看看消费者的反应会是怎么样,下一步怎么做现在来说可能还太早。”有分析称,此举是由于该走精品路线后产品数量大幅减少,HTC因此放弃过去按省一级代理进行分销的模式,转而借助电商对分销环节的丢失进行弥补。但在HTC的战略里,此举建立的基础是2013年进一步加深与三大运营商合作,同时通过运营商的自有渠道、网络及合作伙伴的渠道进行销
In early April, HTC also released a new e-commerce platform in the Mainland to allow consumers to tailor the fuselage back cover, camera and memory sizes of models such as HTCE1 in an attempt to take a differentiated route. However, the customizable part of the limited, and the optional hardware single. In response, Zhou Yongming said E1 is just the beginning to allow consumers to interact, as expected not to extravagance, can only say “to see how the consumer’s reaction will be like, the next step how to do now may be too early . ”Some analysts said the move is due to the product line to go after a substantial reduction in the number of products, HTC therefore abandoned the previous provincial-level distribution agent model, instead of using e-commerce to make up for the loss of distribution links. However, in HTC’s strategy, the move was based on further deepening cooperation with the three major carriers in 2013 and marketing through its own channel, network and partner channels