目前,电视体育节目中已经出现了收视率越高的运动项目越容易播出、播出越多的节目越容易获得高收益、收益越高的节目越容易播出的马太效应,并且成为体育节目和大众体育均衡发展的阻碍。本文提出了落实放开赛事转播权限制政策、增强电视媒体产业社会责任、谨慎扩大体育频道的运营资金来源、提高地方卫视体育节目的制作水准等对策,以期引导电视体育节目中的马太效应向着良 At present, television sports programs have appeared in the higher the ratings of the sport easier to broadcast, the more broadcast the more easy to get high-yield programs, the higher the pay-off shows the more likely to broadcast the Matthew effect, and become sports Obstacles to the balanced development of programs and mass sports. This article puts forward some countermeasures such as implementing the restriction policy of letting go of broadcast rights, strengthening the social responsibility of TV media industry, prudently broadening the source of operating capital of sports channel, and improving the production level of local TV programs, so as to guide the Matthew effect in television sports programs good