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设计产品是为了更好的服务与人,产品只有得到消费者的认可,才能实现它的价值。老年人存在着生理上的不足或者心理上的缺陷,他们在消费时主要是借助产品来弥补自身的各种缺乏,因此产品的功能强度成为他们的主要关注点。本文从消费心理的理论出发,分析了老龄人不同消费动机对产品的不同需求,并通过设计案例从老年人消费心理的角度分析案例产品的特征,解读他们的消费行为。提出基于老龄人消费心理的产品设计策略,为今后老年人产品设计提供参考。
Product design is to better serve the people, the product only recognized by consumers in order to achieve its value. Elderly people have physiological deficiencies or psychological defects, they consume mainly to make up for their lack of various products, so the product’s strength has become their main concern. Based on the theory of consumer psychology, this paper analyzes the different needs of the elderly on different consumer motives and analyzes the characteristics of the case products from the perspective of the psychology of the elderly through the design of cases, and interprets their consumption behavior. Put forward the product design strategy based on consumer psychology of the elderly, and provide reference for the elderly product design in the future.