美国现代经济学家莱斯特在《21世纪的角逐》一书中写道:“21世纪的企业竞争,将在一定程度上取决于文化力的较量,没有强有力的企业文化支撑的企业,将会失去发展需要的营养。”企业文化成为企业参与竞争的最后的王牌。在网络经济大潮冲击下,传统企业的管理结构、营销模 Lester, a modern American economist, wrote in his book “Competition for the 21st Century”: “The competition in the 21st century will depend to a certain extent on the contest of cultural power and the enterprises without strong corporate culture, Will lose the nutrition needed for development. ”Corporate culture has become the ultimate trump card for companies to compete. Under the impact of the tide of the Internet economy, the traditional enterprise management structure, marketing model