到目前为止,世界各地的工商界人士无不相信请大明星为商品做广告,是最有效的促销手段,但是这条“黄金律则”,最近却被一项跨越欧美两洲的调查研究所打破。该项调查结果显示:明星的个人魅力,与推动商品在市场上的行销,没有必然关系,有时还会适得其反。有许多的失败案例,正逐步推翻人们所知的大明星在商品宣传战中无往不胜的神话。影视明星下海拍广告,历经“不屑”到“一窝蜂”,再到现在的“退烧”,其过程饶有兴味。请影视大明星为商 So far, people from business circles all over the world have all believed that it is the most effective sales promotion method for big stars to advertise for goods. However, this “golden rule” has recently been broken by an investigation institute that spans Europe and the United States. . The survey results show that the personal charisma of stars is not necessarily related to the promotion of the marketing of products in the market, and sometimes it is counterproductive. There are many failed cases that are gradually overturning the myth that people are known to be invincible in the product propaganda war. Film and television stars shoot advertisements under the sea and have experienced “disdain” to “a swarm of bees” and now “fever”. The process is interesting. Please film and television stars for business