近年来,随着人们对多媒体应用需求的不断加大,随着网络宽带的逐步升级,流媒体技术的应用范围日益扩大。依托于流式技术传播的流媒体广告,凭借着自身的优势,成为最具发展潜力的广告形态。虽然目前流媒体广告的发展存在相关制约因素,但以第一视频广告联盟为代表的流媒体广告运营机构通过实施蓝海战略,有效整合现有资源,搭建流媒体广告平台,开创了新的盈利模式。 In recent years, as people’s demand for multimedia applications continues to increase, with the gradual escalation of network bandwidth, the application of streaming media technology is expanding. Relying on the streaming technology to spread the streaming media ads, by virtue of its own advantages, to become the most promising advertising form. Although the current development of streaming media ads have some constraints, the streaming media advertising agencies represented by the First Video Advertising Alliance effectively implement the Blue Sea Strategy by effectively integrating existing resources and building a platform for streaming media advertising, creating a new profit model .