我们党对新闻舆论导向工作有一条基本要求,就是要坚持正面宣传为主的方针,保证舆论引导达到团结、稳定、鼓劲的实际效果。应该说,这一基本要求包括“正面宣传为主”和“实际效果”两个方面的内容。前者是保证导向正确的大前提,但它不能对实际效果起完全的决定作用。统观多年的新闻实践,我们就会发现,某些本意为正面的报道,因多种原因不但没有达到预期目的,反而产生了负面效应,使党的事 Our party has a basic requirement for the orientation of news media. That is, we must uphold the principle of positive propaganda and ensure that the media leads to the actual effect of unity, stability and encouragement. It should be said that this basic requirement includes both “positive propaganda” and “actual effect”. The former is the premise of ensuring that guidance is correct, but it can not completely determine the actual effect. Taking into account years of press practice, we will find that certain reports intended as positives have not only failed to achieve their intended objectives but have had a negative effect and have made the party’s affairs