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“品牌是一个新闻单位综合价值的体现,商标兼具财产和文化属性,以传递信息、传承文化为己任的媒体,完全可以借商标之力巩固和宣传媒体,实现良好的经济和社会效益。媒体的品牌蕴含着巨大的商业价值,媒体对自身的商标保护不仅仅意味着对一个栏目、一个频道的无形资产的维护,更是创造媒体长远经济价值、开发品牌潜在商业价值、保护社会经济秩序的必要举措。”[1]但笔者通过统计近年来
“Brand is a manifestation of the comprehensive value of a news unit. Trademarks, which have both property and cultural attributes, carry the message and inherit culture as their own responsibility. It is entirely possible to consolidate and propagandize the media with the power of trademark to achieve good economic and social benefits. Media brand contains a huge commercial value, the media’s own trademark protection not only means the maintenance of one channel, one channel of intangible assets, but also create long-term economic value of the media, brand development potential business value, protection of social and economic order The necessary measures. ”[1] But the author through statistics in recent years