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作为市场领导品牌,是经过市场打拼才成就了市场上的霸主地位。那么,做“老大”后还有必要对竞争对手笑脸相对或者放下尊贵的面子与相对弱小的竞争对手合作吗?实际上,竞争就是这样,不应以消灭竞争对手为目的,而是应把竞争的成果多元化,你看以下几项都可能是市场领导品牌的“战利品”:品牌、利润、客户、资源、竞争对手。所以,市场领导品牌角逐市场不应以消灭竞争对手并让其从市场上消失为目的,你也可以把它变成你的战利品——收购它。同时,通过竞争最主要是砺练、学习中发展自己,而不是一味地盯着竞争对手,或者拼出个你死我活。
As the leading brand in the market, it is through the market to work hard to achieve the market dominance. Then, do “boss ” after the need to smile relative to the competitors or to put down the distinguished face and relatively weak competitors? In fact, the competition is the case, not to eliminate the competitors for the purpose, but should The results of the diversification of competition, you see the following may be the market leading brand “Trophy ”: brand, profit, customers, resources, competitors. Therefore, the market leading brand competition market should not eliminate competitors and let it disappear from the market for the purpose, you can also turn it into your loot - the acquisition of it. In the meantime, instead of blindly watching competitors or trying to find a way out for yourself, you are always developing yourself through competition and learning.