1.广告是“必要之恶”:《同一首歌》是个品牌栏目,从制片人和导播的立场,希望尽量减少广告对观众的干扰,也时常害怕恶俗广告影响栏目的质量,这是很负责任也很有气派的理想。不过,除非是国库拨款支持的国家电视台或公共电视台,凡是具有“自负盈亏”性质的节目,因为广告创收而造成的节目污染是“必要之恶”。所以,重点的争议不应该停留在“要不要”广告问题,而应该正确地把问题定义在: 1. Advertising is a “necessary evil”: “The same song” is a brand section, from producer and director’s position, hoping to minimize the interference of the advertisement to the audience, and often afraid of vulgar advertisement affecting the quality of the column, which is very Responsible and very stylish ideal. However, unless it is a national television station or a public television station supported by treasury funds, program pollution caused by advertising revenue generation is a “necessary evil” for programs that are “self-financing”. Therefore, the focus of the dispute should not stop at the “do” advertising problem, but should correctly define the problem in: