与超市里琳琅满目畅销的速食品相反,国外一种教人“不需要加牛奶,只要加水即可”的蛋糕材料却遭到市场的失败。这是因为许多主妇不愿放弃创意,依然添加奶水而使蛋糕含某种成分过高而无法发酵,她们便埋怨蛋糕的品质不佳。许多不同的心理研究结构都曾对这个问题作深入的研究,结果却得到相当一致的结论:蛋糕材料业者应该让主妇发挥创造力的余地。 Contrary to the superb fast-food assortment in supermarkets, there is a market failure in a foreign country where people teach “no need to add milk, just add water”. This is because many housewives are reluctant to give up their ideas and still add milk to make the cake too high for fermentation. They complain about the poor quality of the cake. Many different psychological research structures have conducted in-depth studies of this issue, but the results have been quite consistent conclusion: cakemakers should give housewives the room for creativity.