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一个品牌产品的价值不仅体现在产品的身份识别,更体现在产品本身的生命力价值,一个品牌产品的推广和被接受需要在其品牌价值链构建的各个环节为品牌赋予不断的增值和服务。《体验英语少儿阅读文库》(以下简称《文库》)从选题研发之初就定义了能够带给读者的品牌承诺,并且在项目成长过程中不断延展,不断提供与品牌价值相匹配的理论支撑和增值运营。结果表明,品牌引领、科研支撑、网络推动对该项目价值链的构建和成功经营起到至关重要的作用。
The value of a brand product is not only reflected in the product identity, but also reflected in the value of the vitality of the product itself. The promotion and acceptance of a brand product needs to give the brand constant value-added and service in all aspects of its brand value chain construction. The Experience English Reading Library for Children (hereinafter referred to as “Library”) defines the brand promise that can bring readers from the very beginning of the topic selection and continues to expand as the project grows, and continuously provides theoretical support that matches the brand value And value-added operations. The results show that brand leadership, scientific research support and network promotion play a crucial role in the construction and successful operation of the project value chain.