当今媒体的竞争,某种程度上就是新闻策划能力的较量。成功的策划,是在新闻资源有限情况下使新闻重要起来的有效手段,并已经成为各类媒体生存的基石。如何做好新闻策划?笔者认为,新闻策划要以大造势,以深取胜,以独见长,以近切入,从这四个方面精心谋划,才能使新闻报道成为读者爱不释手的精品。 The competition in today’s media is, to some extent, a contest of the ability to plan news. Successful planning is an effective means of making journalism important under the conditions of limited news resources and has become the cornerstone of the survival of all kinds of media. How to make good news planning? The author believes that news planning should make great strides, take deep wins, see things long, cut into the near future, and carefully plan from these four aspects in order to make news reports become readers’ favorite products.