任何一种经济活动都应遵循经济规律,经济规律即价值规律。直销是一种营销方式,与传统的营销方式相比,其本质区别在于变传统的三方利益为两方利益(即直销企业和直销人),以及由此而产生的一系列重大的内涵变革。在这里,直销人即是消费者又是经营者(即消费经营者身份)。 Any kind of economic activity should follow the economic law, economic law that the law of value. Direct marketing is a marketing method. Compared with the traditional marketing methods, the essential difference lies in changing the traditional tri-party interests into the interests of both parties (that is, the direct selling enterprises and the direct selling people) and the series of major connotation changes resulting from it. Here, direct sales people are consumers and operators (ie, consumer operators).