自2006年起,国家明确提出促进电信,电视,互联网三网融合以来,特别是2010年确立了第一批试点城市以后,三网融合的产物IPTV就呈现出百花齐放,迅猛发展的趋势。IPTV一直在一边电信,一边广电的博弈中行走,占领了一大片市场。为推动三网融合,内容安全保障作出了巨大贡献。然而,已经走过了将近6年的IPTV,今天,面临着OTT互联网电视的挑战和再次定位的难局。IPTV面临着市场萎 Since 2006, when the country explicitly proposed to promote the integration of telecommunications, television and the Internet, especially since the first pilot cities were established in 2010, IPTV, the product of triple play, has shown a flourishing and rapid development trend. IPTV has been on the side of telecom, broadcasting while playing the game, occupied a large market. To promote triple play, content security has made great contributions. However, IPTV, which has gone through almost 6 years, is facing the challenge and re-positioning of OTT Internet TV today. IPTV is facing market wilt