图书质量是出版社的生命之源与立社之本，是一个出版社可持续发展的基础；质量是构成出版社品牌的主要要素之一，因此，图书质量建设也是一个出版社品牌战略的关键。近几年，科技出版业在从生产型向生产经营型转变的过程中，出现了某些不适应，其重要的一个表现方面就是图书质 The quality of the book is the source of the life of the publishing house and the foundation of establishing the society. It is the basis of the sustainable development of a publishing house. Quality is one of the main elements of the publishing house’s brand. Therefore, the construction of the book quality is also the key of a publishing house’s brand strategy . In recent years, science and technology publishing industry in the production from production-oriented management in the process of change, there are some not suited, one of its most important aspect is the performance of books