普遍认为,近年来的医疗改革是不成功的,体现在看病难、药价高、医患关系紧张等。究其原因,有专家认为是其改革的市场化~1不够。但我却以为,并非如此简单~2。[2]在海外十余年后回国,有一突出感觉,就是媒体上泛滥~3的医药广告,与西方形成 It is generally believed that the medical reform in recent years is unsuccessful, which is reflected in the difficulty of seeing a doctor, the high price of medicines and the tension between doctors and patients. The reason, some experts believe that the reform of the market is not enough. But I think it is not so simple ~ 2. [2] Returning to China after more than ten years overseas, there is a prominent feeling that medical advertisements have spread in the media and formed with the West